Campaign from WATConsult highlights grim practice of child trafficking in India

Examples of the grim future facing children trafficked in India are at the centre of a campaign from Save The Children and online retailer Snapdeal.

Created by Dentsu Aegis digital and social media agency WATConsult, the #KidsNotForSale crusade features images of children on the Snapdeal website portrayed in a way products might be displayed.

The examples are representations of the plight facing kids who go missing, and not real life stories.

Visitors to the site are invited to sign a petition and donate money.

The campaign is timed to coincide with today’s International Day Against Trafficking in Persons, an event designed to raise awareness of human trafficking.

Save The Children head of campaigns Pragya Vats said it wants to “inspire public action”.

“We must break the apathy and build public momentum to ‘#KidsNot4Sale in collaboration with WATConsult,” she said.


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