Creatures cause mayhem on the streets of China in ad for iPhoneX

Monsters roam the streets of China, attacking a student as he emerges from a train station, in an ad for Apple’s new iPhoneX.

In the spot, a gamer prepares to do battle with a various beasts on his phone but then finds himself locked in a running brawl with the creatures through the streets.

The ad is promoting the capabilities of the A11 Bionic chip in the iPhoneX.


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