Do-it-yourself video firm Shootsta opening new office in Hong Kong after ‘success’ of Singapore HQ

The Australian company Shootsta – which teaches marketers to shoot their own videos that it then edits to produce a final product within 24 hours – is expanding its Asia base beyond the Singapore headquarters, with a new office opening in Hong Kong.

Martin Liu has been appointed as business development manager for North Asia and will head up the new operation. Shootsta told Mumbrella he was the “initial hire” but that it planned to “swiftly build a client servicing team” to support Liu.

He will report to Antoine Bouchacourt, Asia vice-president, at the Sheung Wan office just west of the main business district in Hong Kong.

Liu strongly believes in what Shootsta stands for

“I strongly believe in what Shootsta stands for,” said Liu. “Having come from a film and video background, it is easy to see the rising demand as more Hong Kong companies understand the powerful impact of video.”

The firm launched in Singapore nearly a year ago and claims it has seen “significant growth in Asia”, which led to the decision to open a second office in Hong Kong.

Among the firm’s clients are Cathay Pacific, Oracle and HomeAway (Expedia).

Founder and CEO Mike Pritchett said: “This expansion to Hong Kong will play a key role in strengthening Shootsta’s presence in Asia, and further cements us as a global company.

Pritchett says Hong Kong office further cements Shootsta as a global company

“Hong Kong is a melting pot of brands and cultures, and we’re seeing a significant shift as brands look to video to communicate with customers, employees and stakeholders.

“I’m looking forward to working with the team at Shootsta to give companies the confidence and capability to embrace video content as a core medium for communication”.

Since launching in 2015, the company said it had worked with more than 100 “blue-chip clients” including Samsung, Toyota, GSK, Qantas, FWD Group and BHP Billiton.

Shootsta has five offices around the world in Australia, Europe, the United States and Asia. Some 50 people are employed as staff globally and seven are based in Singapore.

The firm raised $1m in seed funding from media company Adcorp in 2016. A company spokesperson explained: “Since then, Shootsta’s subscription-based model has been successful enough to raise funds to keep the business profitable, and for the company to expand to the US, UK, and Asia, all without further investment.”



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