FYI

Engineering firm extends sponsorship with CNN

Engineering firm Kirloskar has renewed its partnership with CNN and will sponsor the broadcaster’s Going Green Heroes initiative towards providing green technology solutions for a sustainable future.

The announcement:

Following the continuous success of CNN’s Going Green, Kirloskar – India’s leading multi-engineering conglomerate – has extended its long-standing partnership with CNN International Commercial. Kirloskar will be sponsoring the ‘Going Green Heroes’ initiative in a partnership that continues the organisation’s commitment towards providing green technology solutions for a sustainable future.

Kirloskar strengthens commitment to build a green future through long-standing partnership with CNN.

‘Going Green Heroes’ celebrates green champions who are trying to make a difference through their efforts to protect the planet. The editorial content of ‘Going Green Heroes’ is produced by CNN International’s original programming division, CNN Vision, which brings the world’s breath-taking diversity into cinematic focus, telling stories that inspire audiences around the world.

The multi-platform sponsorship also combines a range of digital initiatives and is powered by CNN’s Audience Insight Measurement (AIM) to target Kirloskar’s primary audiences of C-suite business decision makers and government functionaries in Africa, Middle East & South-East Asia.

Elaborating on the initiative, Sunita Rajan, Senior Vice President, Advertising Sales, Asia Pacific, CNN International Commercial, said: “We are delighted to be working with Kirloskar once again to celebrate the forward-thinking developments in today’s modern world. By identifying the passion of green heroes and their innovative solutions, this partnership also showcases CNN’s commitment to pushing the boundaries, whether it’s through high-production storytelling or industry-leading data insight and analytics. It is our absolute pleasure to continue this partnership with Kirloskar and to bring stories of green innovations and sustainability to the forefront.”

“With a legacy of over 100 years, Kirloskar is dedicated to creating products and services that strive towards a greener and brighter world. Through this robust partnership with CNN, we hope to throw light on sustainable initiatives that drive a positive environmental transformation across communities. CNN has been partnering us in thought, action and vision, and sponsoring Gong Green Heroes is an extension of the same,” said Madhav Chandrachud, President, Kirloskar Proprietary Limited.

A special week of coverage begins on July 1, with a 30-minute program airing July 7-19. The environmentalists to be profiled on the show include Kamelia Bin Zaal, a landscape designer in Dubai working on solutions for water scarcity; Stuart Oda, an urban farmer from Beijing; Shakti Teker, a dolphin conservationist in MauritiusToby McCartney, who uses recycled plastics to make roads in the UK and Zeddy Rotich, who is pioneering bio-friendly stoves in her coffee farming community in Kenya.

Source: CNN

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