FleishmanHillard bolsters leadership team in Greater China

PR firm FleishmanHillard has named a new executive creative director for its Beijing office and promoted Judy Wei to the role of general manager.

The announcement:

To further bolster its leadership team in the Greater China region, FleishmanHillard today announced new appointments, elevating Judy Wei to general manager of the agency’s Beijing office and adding Graham Fordyce as a new executive creative director.

Wei, a highly skilled communications veteran, brings more than 20 years of experience in Mainland China, and was previously the firm’s China general manager of the consumer team.

Her expertise spans brand reputation management, brand marketing, issues and crisis communications, corporate social responsibility, and social listening and communication.

As general manager of the Beijing office, she will oversee talent development and new business, and drive the highest standards of client service in one of the most dynamic and competitive
communications markets in the world.

“Judy’s comprehensive grasp of the China market, particularly in the area of integrated marketing, makes her an invaluable resource for our clients and team, and an excellent choice
for this role,” said Rachel Catanach, senior partner and president, FleishmanHillard in Greater China. “She is already a proven leader in our office, and her appointment ensures our continued
growth in Beijing and beyond.”

Fordyce, who has held executive director roles in China, Myanmar, New Zealand and Singapore, has overseen the brand positioning of major global brands across a variety of industries, including travel, sports, technology, CPG and entertainment. His experience spans external and internal branding, advertising, direct marketing, shopper marketing, and recruitment and employer branding. He joins FleishmanHillard from HainesAttract, where he was national executive creative director.

“As we continue to grow our client roster, we’re also strengthening our creative capabilities to produce world-class creative ideas and campaigns,” said Catanach. “Graham’s experience leading creative teams all over the world brings together many unique perspectives that can more effectively position our clients for their respective audiences and markets.”

Source:  FleishmanHillard press release


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