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Former Click2View CEO joins production firm Beach House to oversee content growth

The founder and former chief executive of Singapore content marketing agency Click2View has joined production company Beach House Pictures (BHP) as head of content and business development.

Neal Moore takes over from Jim Ribbans who is departing after four years.

Moore, who sold his 50% stake in Click2View in 2017, will spearhead Singapore-based BHP’s growth in branded and scripted content, and look to develop its content partnerships with digital and agency players.

Since exiting the business he founded in 2010 Moore has been writing, developing and producing his own content, some of which will be be brought into the Beach House stable.

Prior to founding Click2View he spent five years with Telecom TV in Singapore.

BHP managing director Jocelyn Little said: “We are sad to see Jim go after a very productive stint with Beach House, but very excited to welcome Neal to the family.

“He adds a fresh perspective and his many years of experience in content, sales and marketing to BHP’s growth plans, at a time of great disruption in our industry.”

Moore said there were opportunities to explore as the media industry undergoes “unprecedented change with new players and models constantly emerging”.

“If we think strategically and act entrepreneurially we can capitalize on that flux and expand Beach House Pictures’ world class reputation for factual content into the scripted and digital realms too,” he said.

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