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Former Dentsu Singapore MD Christina Lim to head marketing team at home delivery service honestbee

Singapore-based delivery service honestbee has named former Dentsu Singapore managing director Christina Lim as vice president of marketing.

She will be based in Singapore and report to honestbee chief executive and co-founder, Joel Sng.

Lim, who only became Dentsu Singapore MD in May 2017, will head the marketing team and be responsible for driving brand awareness and loyalty.

She said in a statement: “Now in its third year of operations, honestbee has been continuously introducing innovation across the online concierge and delivery space. I’m delighted to be joining the team and leading the marketing organization to the next stage of the business.”

Sng said the business was “thrilled” to attract Lim to its “growing executive bench”.

“We are looking forward to seeing her bring to the team her deep understanding of consumer marketing and solid experience as an industry leader,” he said.

Prior to Dentsu, Lim she spent a decade at NTUC Fairprice, where she played a key role in the homegrown grocery retailer’s transformation.

She has also held leadership positions in several agencies including Publicis Singapore, TBWA Singapore and EURO RSCG Singapore, now Havas Worldwide Singapore.

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