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Havas leadership reshuffle sees promotions for Valerie Madon and Jacqui Lim, while Andrea Conyard departs

A leadership restructuring exercise at Havas Singapore has seen chief creative officer Valerie Madon given the additional brief of agency chair while the chief executive officer of Havas Media Singapore Jacqui Lim takes charge as group CEO overseeing ‘integrated services’.

Madon becomes chair as well as CCO

Havas said the moves were in keeping with the ‘village’ approach taken by the company in recent years – mixing creatives more closely together with their media counterparts – and would help “unify leadership and accelerate collaboration”.

The shuffling of roles, with immediate effect, also sees Havas Creative Singapore CEO Andrea Conyard departing. Conyard joined as managing director in 2015. A company spokesperson told Mumbrella Conyard chose to leave, adding: “He made the decision to move on some time ago and he’s still very much part of the organisation as he serves out his notice.” And Mumbrella understands that Conyard will be announcing his next move soon.

After three years, Conyard is leaving Havas

Lim has been leading Havas Media Singapore operations since 2015 and it is claimed that under her leadership billings have doubled and ‘prestigious’ awards wins have increased. She will now be responsible for the day-to-day functioning of all Havas Group Singapore agency brands, including Havas Media and Havas Creative.

Madon’s new responsibilities, meanwhile, will include overseeing the group’s global ‘Together’ strategy. Revealing that she was delighted by the promotion, Madon also said she relished “the opportunity to reinvent our industry by blending the best of both worlds: relentless creativity and smart media accountability”.

Speaking at the Mumbrella360 Asia conference last year, Madon talked about her experience working for Facebook for a year. She told delegates that creative agencies were being held back by a “fear of letting go” and a “laziness towards learning” while in contrast her experience at the social media giant was one of an organisation with an “openness” and a “willingness to disrupt”.

“I believe there’s no reason why an agency cannot evolve and adopt that openness, that willingness to disrupt and change – and lose themselves – and start over again,” she said at the November event in Sinagpore.

Both Madon and Lim will report into Vishnu Mohan, chairman and CEO of Havas Group South East Asia and India. Addressing the changes, Mohan said: “The new leadership structure has been devised to accelerate the evolution of our collaborative village model.

Village model is evolving, says Mohan

“In Jacqui and Valerie, two of the most talented leaders with proven track records in driving operations and creative leadership, we have the embodiment of a natural client-centric approach that will cement the combined expertise of the Singapore village to drive a new kind of strategy, digital prowess and creative delivery capability across the communications spectrum.”

Lim says clients want the ‘village’ approach

And suggesting the the village approach was “exactly what clients are looking for”, Lim added: “I am looking forward to working closely with Valerie and the whole team to build on the momentum and propel Havas Group Singapore to greater heights.”

The agency is also expected to announce a new marketing communications director appointment soon after Asiya Bakht, who was in the role for many years, recently left Havas to join BBH here in Singapore.

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