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Mindshare Hong Kong uses six-minute film to launch campaign for finance company

WPP agency Mindshare has joined forces with Hong Kong television station ViuTV to launch a campaign for finance company WeLend.

The six-minute film titled ‘Best Moment’ that kicked off the five-week campaign – which will also run across print, out-of-home, digital and social – features Hong Kong singer and actor Eason Chan and Malaysian actress Min Chen Lin, plus the Cantonese song Am I Me.

Mindshare claimed the film, which plays out the relationship with a robot scenario, had received more than 1.5 million views in just four days so far and over 700 shares on social media.

It tells the story of a scientist who was separated from his girlfriend, an air hostess, when her plane crashed in an accident. The scientist then created a female artificial intelligence robot, who looked exactly like his girlfriend.

WeLend head of marketing Emily Chow said: “We continuously sustained the momentum using impactful OOH. We’re really excited about this initiative.”

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