Most watched YouTube ads in Singapore topped by emotional and local content

Emotional ads and locally-made content captured the attention of Singaporeans in the first six months of the year,  according to Google.

Revealing the YouTube Ads Leaderboard – the most watched ads in the first half of the year – the top four places were taken by spots which pulled on the heart strings.

Meanwhile, six of the top 10 ads were made in Singapore, a sign of the “incredible success of the advertising industry in Singapore”, according to Google Singapore country director Stephanie Davis.

“We’re proud to witness the great work of brands like McDonald’s, GovSingapore and Singtel as they connect with their audience through emotive story-telling, teasers and edutainment,” she said.

The most watched ad was a video from McDonald’s which followed a delivery driver on the last day of Ramadan. Apple, Singel and the Ministry of Education completed the top four.

McDonald’s Singapore senior director of marketing and digital innovation, Agatha Yap, said the ad wanted to “celebrate Singapore’s community spirit of human kindness, sharing and togetherness”.

The rest of the top 10:

5: Lego

6. GovSingapore

7. Shell

8. Resorts World Sentosa

9. DBS Bank

10. Samsung


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