FYI

MullenLowe Profero builds app for Millennium Hotels to ‘engage loyal customers’

Millennium Hotels and Resorts has launched its first mobile app, designed by MullenLowe Profero, to deliver a “totally reimagined and optimized user experience” across the brands’ hotels and resorts globally.

The announcement:

Using the new mobile app, guests can conveniently book single or multiple rooms across any of the 100+ Millennium Hotels and Resorts around the world. Aimed at engaging loyal customers, the app encourages guests to register or login to Millennium Hotels and Resorts’ loyalty program MyMillennium, where members can get up to 10% discount for bookings made through the app.

Designed and developed by MullenLowe Profero across three offices; Sydney, Chengdu, and Singapore, the app is MullenLowe Profero’s latest achievement in creating experience-led digital transformation solutions which deliver an unfair business advantage for clients. Using native iOS and Android technologies, the app has been designed to seamlessly integrate with Millennium Hotels and Resorts’ core platform, Sitecore, allowing a consistent and seamless user experience across multiple channels.

Howard Wu, President of North America and Chief Technology and Solutions Officer at Millennium Hotels and Resorts, commented” “This is the first time Millennium Hotels and Resorts
has ever launched a truly global, integrated app for our customers. We want to offer our guests a seamless, convenient option for booking hotel rooms, anytime, anywhere.

MullenLowe Profero’s approach was to first develop a unique understanding of our customers and path to purchase, in order to develop all aspects of the experience. Through partnering with them, we have been able to create something that I believe will be well received by our customers around the world.”

Paul Soon, MullenLowe Group Southeast Asia CEO, commented: “MullenLowe Profero’s approach is grounded in delivering an unfair advantage through experience-led design. By hyperbundling our capabilities and skills together across Chengdu, Sydney and Singapore we’ve been able to create a solution for Millennium Hotels and Resorts which I believe will deliver a profound impact for the business and for customers globally.”

Franck Kermarrec, Senior Vice President at Millennium Hotels and Resorts said: “Creating an enjoyable guest experience begins with the booking process, and we are pleased to announce
the launch of a global mobile app that will allow travelers to seamlessly book stays at Millennium Hotels and Resorts properties around the world.

“We will now constantly upgrade this app to enrich the online end-to-end guest experience, from interactive city guides, to on-property innovative features.”

The Millennium Hotels and Resorts app is available now for both iOS and Android mobile devices and will have several additional features added throughout 2018.

Source: Millennium and MullenLowe

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing