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Non-traditional PR agency Mutant wins Lazada Singapore account

Independent public relations agency Mutant Communications has won the Lazada Singapore PR account following a multi-agency pitch.

Online retailer Lazada sells some 2,500 brands to millions of customers across South East Asia.

The agency – which has offices in Singapore and Malaysia, and is very much focused on content marketing and thought-leadership – said it had presented a “creative, refreshing and multifaceted digital approach to help Lazada grow its brand and reach a new audience” in order to win the business.

Huan was impressed by Mutant’s client list

Lazada chief marketing officer Jason Huan said he was impressed by Mutant’s portfolio of clients and thought that “their understanding of the dynamic and fast-moving nature of our industry, gave us assurance that they can keep abreast of industry developments”.

The team at Mutant

In recent months, Mutant also won new accounts with Zendesk, Food Japan, Elements Global Services and The Loco Group.

Commenting on the growing client roster, Mutant chief executive officer Joseph Barratt – a former journalist – said: “Our push to integrate content marketing, digital and PR has resulted in a string of new business wins consisting of clients who are keen to move beyond traditional strategies to get real business results.

Former hack Barratt

“The evolving media landscape means you’ve got to do things differently now. Thankfully, we have been beefing up our content marketing capabilities for years to bolster our efforts.”

Since its launch in 2012, Mutant has grown from a one-man operation with just Barratt to a business with 25 staff.

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