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Reuter Communications opens Singapore office as agency plots expansion

Marketing agency Reuter Communications is expanding to Singapore for travel and lifestyle brands looking to target wealthy Chinese consumers.

The operation will be led by Cindy Choo in her title of regional account director, APAC. She will report to managing partner Nick Cakebread.

“We are seeing a growing interest from businesses in Southeast Asia and Australasia in reaching the affluent and increasingly sophisticated Chinese consumers,” Cakebread said.

“Singapore is an ideal location for us to provide support to those clients in the region who seek strategic advice and access to our integrated communications and digital solutions in Greater China.”

The agency said it will provide marketing, PR and digital communications for “luxury travel, hospitality and lifestyle businesses”.

Singapore will be Reuter Communications fourth office after Shanghai, Hong Kong and Dubai.

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