FYI

ADK announces new ECD to lead its boutique offering

Japanese agency Asatsu-DK has appointed former Geometry Global Japan executive creative director Masato Mitsudera as the ECD to lead its new boutique offering.

He started his career at Yomiko Advertising and moved to Beacon Communications before heading to Geometry Global, and has previously won a Cannes Lion Grand Prix.

The announcement:

ADK has appointed Masato Mitsudera, former Executive Creative Director at Geometry Global Japan, to Executive Creative Director of ADK, effective August 1. In addition to the passion and energy he will infuse into the ADK creative sections, Masato will also start preparations for a new creative boutique, scheduled to begin operation in January 2019.

To tackle the major challenges in today’s communication landscape, ADK is transforming into a “Consumer Activation Company” and accelerating the revitalization of the creative section. In a diversifying world, clients are looking for new solutions and ADK believes that creativity is at the centre of moving both consumers and sales.

Based on a “Boutique Satellite Plan,” ADK will launch a number of unique creative boutiques, which will cross over existing categories and generate results-driven ideas for clients. Masato Mitsudera started his career at Yomiko Advertising and moved to Beacon Communications. He has received a Cannes Lion Grand Prix for the revitalization project for the town of Yubari in Hokkaido Prefecture.

He has also served on the jury for various international awards. In 2014, he joined Geometry Global Japan as Executive Creative Director, where he contributed t business 20 years ago. “I want to join hands with the passionate, young, talented creatives at ADK, to give shape to the creativity of the future,” he said.

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