Click2View gets first public sector client – the Lee Kuan Yew School of Public Policy

Singapore-based content marketing agency Click2View has picked up its first public sector client, after winning a multi-agency pitch for the Lee Kuan Yew School of Public Policy account.


The independent agency – which has 16 staff and uses a number of freelance journalists as content creators – will provide services including content strategy, development, amplification and optimisation across Asia-Pacific region. 

The contract is for at least one year, with the LKYSPP – part of the National University of Singapore – having an option to extend for another two years, if the institution is satisfied with the service.

As to the type of content being created, it will range from articles and infographics to newsletters and videos.

The Lee Kuan Yew School of Public Policy

Among the list of clients Click2View already works with are Visa, Singtel, Mediacorp, Porsche and Thales.

Agency CEO Simon Kearney said: “We’re excited about teaming up with LKYSPP on their flagship digital platform ‘Global-Is-Asian’ [the school’s content website] to encourage change through compelling journalism and thought leadership.”

He told Mumbrella: “This is our first direct Singapore public sector client and we’re very excited to kick-off with such a prestigious one as the Lee Kuan Yew School of Public Policy.

“The LKYSPP’s reach as a source of public policy information, research and advice is equally important to many countries in the region.”

Kearney is excited by the world of public policy

Asked if content marketing was really a good fit with the rather rigid world of public policy, Kearney said he did not find it to be rigid – adding: “As a team of journalists, the chance to engage with some of Singapore’s finest resident public intellectuals and thought leaders is exciting.

“To then share their work in the form of stories with an eager audience of academics, students, and public policy-makers around the world is immensely satisfying.

“We will get to increase the LKYSPP’s policy influence at home and abroad, and that will mean great outcomes down the track for people around the region.”

On future expansion plans for the agency, Kearney said: “We’re very happy with our growth in Singapore, particularly as we grow our editorial practice.

“We serve several markets from here – mostly in the Asia-Pacific but also in the Middle East, Central Europe, Africa and Russia. Currently, there are no plans to open another office though – at least not yet.”


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