Dentsu X loses James Hawkins, as he moves to PHD to take on APAC CEO role

The latest in a series of management appointments promised by new Asia-Pacific Omnicom Media Group CEO, Tony Harradine, will see former Dentsu X Singapore managing director James Hawkins join PHD as APAC CEO in October.

Hawkins will join PHD in October

In June, Paul Shepherd was appointed as APAC chief investment officer at OMG with the group telling Mumbrella that further management appointments were planned. In fact, Mumbrella understands that another senior appointment will be announced very soon.

Harradine was promoted from chief investment officer to CEO at OMG in April, when former boss Cheuk Chiang stepped down, saying he wanted to spend more time with his family at home in Melbourne, Australia.

New arrival Hawkins has more than 15 years of experience, including 10 years working in the APAC region, and has been at Dentsu in various roles since 2011. He is now on gardening leave, having resigned from Dentsu.

He will report directly to both Harradine and PHD Worldwide CEO Mike Cooper, and will be responsible for 16 countries across the APAC region. Hawkins replaces former APAC CEO Susana Tsui. She left the agency earlier this year to join Dentsu Aegis Network as its China CEO.

“Some of our strongest and most applauded work in 2017 came out of markets like China, India, Australia and New Zealand,” said Cooper.

China, India, Australia and New Zealand producing strong work – says Cooper

“With James’ impressive track record of growing agencies in the region and progressing the digital credentials of several prominent brands, we are confident that the network will continue to soar to new heights in APAC.”

On his appointment, Hawkins himself said of PHD: “Its strong people-focused culture and impressive talent pool are what have impressed me the most about the network. I am excited to be joining such a dynamic and inspirational team.”

Harradine took his time to find the ‘best candidate’

Meanwhile, Harradine said the agency had taken its time to identify the “best candidate” who could “harness its energy and continue building an agency of the future”. He added: “As such, we are thrilled to have James join the team.”

PHD has more than 4,000 staff working across 80 offices worldwide and was founded in London in 1990 as a planning-led media agency.


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