Cat film for Honda achieves 27 million YouTube views in one day with paid campaign

A new campaign for the Honda Jazz car produced 27 million YouTube views in just one day, with the creative work being done by Dentsu One in India.

The cat-themed film has the tagline ‘See sexy in a new light’ in line with the “quirky brand personality” of the car – according to Dentsu.

In the film a cat is positioned as a snob, mocking humans but impressed by the Honda Jazz.

Denstu One national creative director Titus Upputuru said: “We thought a cat was a good idea to launch the quirky attitude of the new Jazz. We are pleased that the communication has been received so well.”

And the agency’s executive vice president Abhinav Kaushik added: “In a category full of models that sell on bells and whistles, the new Honda Jazz with its anti-ordinary personality has used the cat to mock the set conventions and notions with an execution that is memorable and uncharacteristic.”

The campaign will run for two months on television, print, outdoor, online and social media. And Kaushik told Mumbrella the cat may make a return in future ads. 

Dentsu One confirmed to Mumbrella that the YouTube masthead was paid for, but the agency claimed the 27 million views were “organic”.

Honda has been a client of Dentsu for 15 years.


National Creative Director: Titus Upputuru

Business head: Abhinav Kaushik

Creative team: Titus Upputuru, Auryndom Bose, Neharika Awal, Chinmoy Bhowmik, Deepali Agarwal, Nikhil Kumar and Dipani Neb

Account management: Geetika Prabhakar, Tanvi Kalra and Yoshio Habu

Planning team: Anand Murty and Samik Chatterjee

Film: Suprotim Day and Dawa Lama

Film director: Shaunit Motwani

Producer: Kamil Ali

Production house: Pale Blue Dot Films

Music: Rahul and Nariman (The Jamroom)


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