FYI

Digitas takes on South East Asia social media director – to drive growth

Publicis agency Digitas has appointed Tramaine Teo as social media director for South East Asia.

She was previously at Bates Chi and Partners and Vocanic – and the list of brands she has worked with include Johnnie Walker, Starwood Hotels, Perfect Italiano, Subway and Caltex.

The announcement:

Digitas, the Connected Marketing Agency, has appointed Tramaine Teo as Social Media Director for South East Asia. The appointment comes as Digitas looks to strengthen its Social Practice across South East Asia.

Digitas is growing their social capabilities out of Singapore, which, will provide robust social services spanning across Analytics, Social Business Consulting, Data-powered Content, Social-led innovation and Media Capabilities. The practice will address the increasing need from brands to drive more data-powered social programs, offer models that allow for agile go-to-market solutions and unlock the full potential of social to ensure it drives business impact.

With an impressive list of Social Media clients in Singapore and SEA including Disney, Danone, HPE and Tourism New Zealand, the appointment of Tramaine and Digitas’ positioning as the Connected Marketing Agency, sets-up the social practice to grow strategically and sustainably.

Prior to joining Digitas, Tramaine was Client Services Director at BatesCHI & Partners in Jakarta where her focus was driving digital integration across their client base. Prior to BatesCHI, Tramaine was at Vocanic where she managed the Singapore social team and clients including Johnnie Walker, Starwood Hotels, Perfect Italiano, Subway and Caltex.

Tramaine Teo, said: “Creativity in social content is about driving relevance, being contextual and finding meaningful connections with people in ways that are authentic while ensuring everyone is having fun! I look forward to bringing more of this to the Digitas team and our clients across the region”.

Tramaine will report into Josh Lee, Client Partner at Digitas Singapore.

Said Rika Sharma, Managing Director, Digitas: “We are thrilled to have Tramaine as a part of the Digitas family. I’m confident that she will lead the team and clients to develop inspiring, innovative and impactful social programs that build on Digitas’ strength of being a Connected Marketing Agency that puts data at the heart of our creativity.”

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