Facebook snaps up more live football with three year deal to stream La Liga in India

Facebook is to broadcast all top Spanish club football in the Indian sub continent in a deal which again illustrates the changing landscape of live sports broadcasting.The social media giant paid an undisclosed sum to La Liga for the rights to screen all 380 matches on its platform for the next three years.

Facebook has already secured exclusive rights to broadcast all 380 English Premier League football matches in parts of South East Asia from 2019 in a deal worth $200m.

A statement from La Liga said the matches will be available for free in India, Sri Lanka Nepal, Maldives, Pakistan, Bangladesh, Bhutan and Afghanistan.

Sony Pictures Network previously held the rights and is understood to have paid $32m for a four year deal which concluded at the end if the 2017/18 season. The new La Liga campaign starts on Friday.

La Liga’s head of digital strategy, Alfredo Bermejo, told Reuters it was a good deal for football fans.

“One of our goals for the last two years has been to offer content to the widest possible audience so partnering with free platforms like Facebook, which has 270m users in India, is key to us,” he said.

Facebook’s director of global live sports, Peter Hutton, said La Liga streams would initially be ad-free, but said it was considering how best to implement ads in the future.

“This is one deal,” he said. “It’s not something that is a big threat to broadcast world.”

The deal is the latest in a series of agreements between non-traditional broadcasters and sports bodies.



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