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Global PR body to launch in Southeast Asia to ‘share best practice and raise standards in the industry’

The PR sector in Southeast Asia is to get a new industry body with the launch of the Public Relations and Communications Association (PRCA).



The PRCA was founded in London in 1969 and operates in 55 countries.

The membership association will represents PR and communications consultancies, in-house teams and individuals throughout the region.

It will be chaired by the regional director of Text100, Lee Nugent and overseen by Tara Munis, PRCA’s London-based events executive. She will relocate to Singapore.

Founding members in Southeast Asia include Affluence PR, Blue Totem Communications, Golin, Grayling, H+K Strategies, Lewis PR, MHP Communications, Omnicom PR Group, Rice Communications, Text 100, The Hoffman Agency Asia Pacific and WE Worldwide.

Lee Nugent: Launch will enable PR professionals to “connect, share, learn and drive best practice”

Nugent said he was “honoured” to chair the regional body.

“This is a high-growth region across many sectors, including PR and communications, and a terrifically exciting place to practise our craft,” he said in a statement. “PRCA Southeast Asia will help PR and comms professionals to connect, share, learn and drive best practice as we grow the impact and effectiveness of what we do.”

The statement said the association will enable members to “engage in world class training, network with like-minded professionals, and help to raise standards in the industry”.

PRCA director general and chief executive of International Communications Consultancy Organisation, Francis Ingham, said the launch follows demand from PR firms in Asia.

“The PRCA has extended our offering to Southeast Asia in response to practitioners telling us that they want a professional body that covers the whole region, and offers international reach,” he said.

Tara Munis will relocate from London to head PRCA Southeast Asia

“Drawing on the PRCA UK’s 49 year history, our establishment of PRCA MENA (Middle East and North Africa) in 2016 and our management of ICCO, we bring a truly global perspective, and an unparalleled knowledge of the issues and opportunities facing our industry.

“I am delighted that so many prestigious agencies are our founding members, and I look forward to our membership growing even larger. I also look forward to working closely with the national PR associations that exist across the region.”

Working together can help PR firms “in their pursuit of PR excellence”, he added.

The Southeast Asia office will officially launch on September 12.

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