News

Hakuhodo campaign for Nexa and Suzuki looks to ‘create and inspire’

One of India’s leading car dealers, Nexa, is the focus of a new television campaign by Hakuhodo that also promotes Suzuki cars.

Nexa is part-owned by Suzuki, meaning the two TVCs promote both the auto brand and the showrooms at the same time.

Explaining the work, a Hakuhodo spokesperson said: “The TVC celebrates the relentless spirit of creators who never stop.

“It speaks to the explorers, innovators, influencers, experimenters, who keep moving. Nexa drives home its new philosophy with an impactful visual and audio language that’s true to its core of being premium and exclusive.”

Maruti Suzuki India executive director of marketing Tarun Garg added: “Nexa is a brand that has changed the face of Indian automobile industry. The team at Hakuhodo has surely delivered a campaign that brings alive our new philosophy and introduces it to the world in an impactful way.”

And Hakuhodo India national creative director Sabuj Sengupta added: “Not many brands can claim and fulfil this big commitment of #CreateInspire.

Sengupta aimed to ‘create and inspire’

“The challenge was to convey this promise in the most inspirational way possible.”

Founded in 1895, Hakuhodo is an integrated advertising and communication agency headquartered in Japan. It claims to be “the world’s sixth largest advertising agency” and has offices in 20 countries with over 10,000 employees.

Credits

Chief operating officer: Jayanto Banerjee

National Creative Director: Sabuj Sen Gupta

Senior vice-president of client servicing: Sharad Mathur

Creative team: Tripti Kakkar, Saurabh Das Gupta, Eranbemo Himanshu, Piyush, Akshay and Aastha

Client servicing team: Mayur Chandra, Amiya Nayak Mehak, Rahul, Rajat Sharma, Saurabh Tomar and K Mitra

Planning: Vivek Dutta

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