FYI

Happy Marketer picks up social media work for School of Public Policy

Happy Marketer has been appointed the social media agency for the Lee Kuan Yew School of Public Policy.

The announcement:

The Lee Kuan Yew School of Public Policy has picked Happy Marketer as their long-term social media partners. Happy Marketer will work with LKYSPP’s team closely over the next 3 years to strengthen their digital brand presence and engagement.

The agency will handle all of LKYSPP’s social media channels and focus on building active online communities. They will design the distribution and media strategy as well, in order to maximise the impact of LKYSPP’s content. Further, Happy Marketer will also work on enhancing brand awareness around Aranda, LKYSPP’s recently launched Facebook chatbot.

The chatbot has been designed to help prospective students with admissions as well as provide requested information to the page’s audience.

Prantik Mazumdar, Managing Partner at Happy Marketer said: “Over the last decade we have had the privilege of working with some of the best Business Schools & International Schools on their digital marketing efforts and we intend to bring our experience and best practices to this multi-year project with LKYSPP – one of the most prestigious public policy institutions in the region.

We are excited to work closely with the client to implement multi-channel, data-driven campaigns to foster brand engagement with their key stakeholders globally.”

Source: Happy Marketer press release

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