Havas & Arena Media wins pitch to handle integrated marketing for Poh Heng

Singapore jewellery firm, Poh Heng, has appointment Havas & Arena Media to carry out strategic creative, social and media duties following a creative pitch.

The company said it called the pitch to “fulfil the company’s long-term plans to further elevate the brand”.

Poh Heng manager of marketing and communications, Pamela Seow, it wanted to find the right agency to “take the Poh Heng brand to new heights”.

“We are excited to announce the appointment of Havas & Arena Media in our plans to further deepen our engagement with Poh Heng’s loyalists, and to attract new customers to the brand. We look forward to a strong partnership as we seek out fresh ideas to continue to evolve the brand,” she said.

Havas & Arena will collaborate on overall brand strategy, as well as driving creative, digital, and media strategies through an inter-agency approach with Poh Heng’s public relations partner, Bless Inc Asia, and events partner, Division Communications.

Poh Heng, in its 70th year of business, said the agencies will work to “future-proof its business by continuing to deliver high-impact brand communication strategies”.

Havas Group chief executive Jacqui Lim said it was “proud and excited” to win such a “reputable hallmark brand in Singapore”.


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