Singapore’s Health Promotion Board begins hunt for creative and digital agencies

The Health Promotion Board in Singapore is on the hunt for creative agencies to handle its mainstream, digital and experiential marketing.

The government agency has called a pitch for a strategic brand lead with responsibility for large scale and priority campaigns and a creative production specialist to handle “high volume fast turnaround” digital work in addition to “ad hoc, non-campaign related below-the-line asset creation and production”.

Meanwhile, the experiential specialist will focus on campaigns targeting the youth and young parents and take responsibility for on-the-ground activation and outreach programs.

Publicis Singapore is the incumbent having won the creative account in early 2016.

The strategic brand lead and digital agencies are expected to be two separate agencies, while the experiential marketing could be handled by either the lead or digital entities.

However, it added the tenderer “can be one multi-disciplinary holding group solution with in-house expertise, or a consortium”.

In a tender document seen by Mumbrella, the HPB said the contract will be for three years with an option to extend for a further two.

“Historically HPB’s marketing activities have grown in volume year-on-year and agency partners have to be ready to scale their resources accordingly,” it said.

A briefing will take place on September 4 with a “tentative” appointment date of February.

The tender closes on October 1 although the HPB stressed a failure to attend the initial briefing may disqualify agencies from submitting bids.

The HPB handed its media buying to Havas earlier this year after a pitch.


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