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Iflix to co-produce Indonesian movies in deal with entertainment platform Wattpad

Iflix has struck a deal with Canada-based entertainment company Wattpad to develop and co-produce movies that will be branded as Iflix Originals.

Productions will be based on stories from Indonesia with Wattpad responsible for identifying the content.

It was becoming increasingly important to source original content from “new voices”, Wattpad said.

The content hosting platform, which claims 6.5m monthly users, said stories on its flagship app, Wattpad, have already been turned into books, TV shows and films.

Iflix chief content officer, Sean Carey, said: “Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 28 markets worldwide.

“With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories.”

Head of Wattpad Studios Aron Levitz said entertainment companies across the globe are now recognising the need to find material from new sources.

“This deal represents the future of entertainment, where technology and data converge with new voices in storytelling to transform how great content gets made and distributed,” he said.

“Working with iflix, we can bring our millions of passionate users in Indonesia and Southeast Asia exactly what they want: local stories that they already love and can’t wait to see adapted for the screen.”

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