FYI

Influencer agency Gushcloud joins forces with Korean PR firm Hahm Shout

Influencer agency Gushcloud has entered into a collaborative partnership with Korean public relations firm Hahm Shout, in order that both companies can gain a greater market share by providing integrated services to clients across Asia.

The announcement:

Gushcloud International, a global influencer marketing, entertainment and talent agency, has signed a Memorandum of Understanding (MOU) with Hahm Shout, one of Korea’s leading Public Relations (PR) and marketing companies. The agreement signals the collaboration between both companies to combine synergies and resources in driving influencer marketing strategies for brands and key clients across Asia.

Through this partnership, Gushcloud International will share her expertise within the field of influencer and content marketing in Asia and her network of 12,000 influencers and content creators; while Hahm Shout will provide deep insights in 360°​ strategies across integrated marketing and PR services in the technology and consumer space.

In fact, Hahm Shout previously announced the official launch of itFluencer – an automated influencer matching platform which has hosted over 7,000 influencers and conducted over 170 campaigns within 3 months. This collaboration will see both companies help brands reach out to their target audience via the digital content and social platforms of influencers and content creators.

“With Gushcloud’s network of global influencers and content creators, and Hahm Shout’s influencers matching platform, synergy is maximised. We will work together to provide global marketing services optimised for the digital age,” shared Jessica Kim and Siwon Hahm, co-CEOs of Hahm Shout.

According to a report released by KOTRA last year, the global influencer marketing industry was estimated to be worth US$2 billion, with interest in influencer marketing more than doubled within the year, according to Google trends. This demonstrates how influencer marketing has become a powerful and effective marketing tool for companies and brands alike.

“We are committed to working with partners across South Korea and Southeast Asia in building a global marketing ecosystem to create more cross collaborations between influencers and content creators, who are the new celebrities in today’s age. With Hahm Shout as a key partner, we can support more South Korean brands in their journey to penetrate the Southeast Asian market through influencer marketing. We are excited to execute the upcoming projects that we will be embarking on together in the near future,” shared Althea Lim, co-founder and co-CEO of Gushcloud International.

Gushcloud International is based in nine countries (Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Korea, Japan and USA) and maintains Asia’s largest network of influencers, celebrities and content creators. Together with the itFluencer platform, both international companies will develop and execute influencer marketing strategies for brands and key clients across asia.

Gushcloud signs partnership with Hahm Shout Press Release, 2nd August 2018 Just last year, Gushcloud International successfully secured US$3M from YG Investment, the investment arm under South Korean music label and entertainment agency YG Group, last year. The partnership with Hahm Shout marks a new phase of her journey in expanding its influence throughout Asia, eyeing entry into China and Australia by the end of 2018.

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