Kayak releases first campaign since handing media buying to OMD

Travel search engine KAYAK launched its first TV ad in Hong Kong since awarding its media buying account to OMD.

The announcement:

Earlier this month, Hong Kong residents learned about KAYAK, the all-in-one travel search engine that empowers users to search and compare hotels, as well as flights, car rentals and packages, when it debuted its first TV commercial campaign in partnership with OMD.

The marketing performance company has been appointed the integrated media planning and buying responsibilities for the brand’s first campaign, which launched on local TV broadcast channels earlier this month.

As a leader in travel tech, KAYAK prioritizes site technology and innovation; its advancement in the area enables it to build products and features that make travel planning and management easier – a differentiator in Hong Kong’s competitive online travel marketplace. For example, Price Forecast, one of its many tools, advises users whether flight prices may go up or down over the next seven days. As the brand works with OMD to establish its presence in the market, the introduction of KAYAK on major Hong Kong broadcast channels gives locals the opportunity to learn more about the company’s travel search and comparison capabilities.

“We are delighted to partner with such an innovative and future-thinking brand like KAYAK,” says Gary Wong, Managing Director of OMD Hong Kong. “We share a lot of common values and the chemistry between the teams during the pitch process was evident. This win adds a new category to OMD’s portfolio in Hong Kong and we look forward to working with them and continue innovating in the travel space.”

Jason Yeung, Head of Marketing & PR, APAC at KAYAK, added: “We partnered with OMD because of their proven strategic planning and media investment expertise, and we are looking forward to working with the team to bring Hong Kong travel lovers a better travel search engine that provides comprehensive travel search experience backed by advanced technology. Users can be confident that with KAYAK, they will get the right advice in making the best travel decision.”

Source: OMD press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing