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Mediacorp marketing boss Debra Soon quits after three months for role outside media industry

Mediacorp chief marketing officer Debra Soon has quit after just three months in the role for a position outside the industry.

Soon said in a statement she will be pursuing an “opportunity in a different industry that recently presented itself to me”.

She has only held the role since June 1 after Mediacorp consolidated its consumer marketing and communications divisions into one ‘integrated’ team. The plan was to create a “more personalised and relatable” commercial offering.

With Soon’s exit, marketing will report to chief executive Tham Loke Kheng.

Soon, who worked for Mediacorp in a variety of roles for 20 years, added: “It has been an exhilarating 24 years spent in the media industry.  There have been many achievements and milestones which were only possible because of the professionals I have worked with.

“I would like to put on record my sincere thanks to the three CEOs I have worked directly with: Ms Tham Loke Kheng, Mr Shaun Seow and Mr Lucas Chow, who taught me much about leadership and strategy. Mediacorp will always have a place in my heart and I wish my Mediacorp family all the best.”

On her appointment as CMO in June, Kheng said: “Debra’s wealth of industry experience, deep understanding of our consumers and passion for the business make her the natural choice for this much needed role.”

Formerly a broadcast journalist, Soon served as Mediacorp’s chief customer officer from January 2017 after spells as Channel NewsAsia managing director, head family (English) and premier, TV operations and head, news and premier segment.

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