Mullen Lintas turns focus on phone battery power in Oppo launch campaign in India

Mullen Lintas Delhi has created a campaign for electronic brand OPPO for the launch in India of its latest smartphone, the OPPO F9 Pro.

The work centres on what the firm claims is the unique battery life of the phone which allows users to talk for two hours on just five minutes of charge.

OPPO India brand director Will Yang said the campaign’s central theme highlights one of the key demands from customers – a battery that holds its charge.

“OPPO has always given utmost attention to consumer feedback. This time around our consumers wanted a phone that could last a long duration and enable them to live their life on their own terms without being dependent on their phone battery ” he said. “This new TVC featuring our brand ambassadors portrays the same sentiment.”

He said Mullen Lintas has “fabulously woven a great story” that will resonate with its target audience “and help them realise how the OPPO F9 Pro will empower them”.

The campaign, which is live online and offline, features brand ambassadors Deepika Padukone and Sidharth Malhotra.


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