FYI

National Cheeseburger Festival helps Leverate Media retain Burger King Indonesia account

Leverate Media has retained the digital remit for Burger King Indonesia. with the agency’s advent of a National Cheeseburger Festival among the campaigns which impressed the fast food firm.

The announcement:

It’s a matter of pride for Leverate Media to be chosen as the exclusive digital media agency for Burger King for the second year in a row. The trust given is the result of hard work and excellent performance of the entire team continuously striving to achieve all targets, KPIs and client satisfaction.

One of Leverate’s key campaigns – by combining awareness and performance – has been the “National Cheeseburger Festival”, a tactical program using online vouchers to increase the number of visitors for Burger King’s outlets and boost sales of the popular Cheeseburger, one of Burger King’s favorite menu.

On the first day of the campaign, using social media and several premium publishers, the entire stock of Cheeseburger in EVERY restaurant was sold out. Moreover, long queues have been seen in every location. In addition, the campaign was running on digital channels only and successfully tripled the daily sales of Burger King’s popular product.

Due to this achievement, Leverate became premium of sponsor of Burger King’s regional convention in Indonesia entitled “Burger King Indonesia #BersamaKitaBisa 2018” which was held on August 15th, 2018 – a strong sign to mark a successful, long term cooperation. The event was also celebrating the opening of the Burger King’s 100th store in Indonesia.

“I’m impressed by the high degree of accountability that Leverate provides, the proactive support and quick turnaround time is paramount in a dynamic industry like QSR and the team has done well keeping pace with that.” Aaron Tang, General Manager Marketing Burger King Indonesia.

Responding to the statement, Meutia Adryana, Vice President Media Consulting at Leverate Media Asia expressed how Leverate always want to show its capabilities as a trusted Full Service Agency and provide maximum results for all partners.

“Digital campaigns done by Leverate are always unique and focus on tangible results that can be measured in number of sales. It’s always a motivation for us to give the best in every partnership and optimize all Burger King Campaigns permanently. Additionally, client’s trust is everything for us at Leverate and we are proud that Burger King has chosen Leverate for the second year as their Exclusive Digital Agency to run their massive 2019 campaigns”, Meutia Adryana said.

Source: Leverate press release

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