Senior NBCUniversal executive lends backing to Asian Academy Awards

The recently-launched Asian Academy Awards has named NBCUniversal Television managing director Asia Pacific, Christine Fellowes, as the inaugural chairperson of its Creative Awards Skills Development Programme.

The announcement:

The media industry is getting solidly behind the new Asian Academy Creative Awards and its associated academy skills development.

Industry veteran and Turner’s Head of Asia, Ricky Ow swung his support behind the awards, which are now part of the Singapore Media Festival hosted by the Infocomm Media Development Authority (IMDA).

This was followed by a raft of announcements of industry heavyweights coming on board as AAA Ambassadors.

NBCUniversal Television Managing Director Asia Pacific, Christine Fellowes, has now been announced as the inaugural Chairperson of the Asian Academy Creative Awards Skills Development Programme.

The initiative will utilise funds raised from the newly minted Asian Academy Creative Awards to run training and development programmes for next-gen content makers.

“I’m extremely passionate about training and mentoring and I’m delighted to lend my support to the Academy’s work in developing our industry’s next wave of content makers”, Christine said when taking up the honorary position.

Fellowes joins Turner International Asia Pacific President Ricky Ow, who is the inaugural Chairman of Awards.

“I’m so thrilled to see so many people supporting the Asian Academy Creative Awards and Christine getting behind the Academy’s Skills Development Programme is a great example of an industry-wide initiative to promote and develop Asia’s immense creative talent”, said Ricky Ow in welcoming Christine’s appointment.

The AAA’s, as they have already come to be nicknamed, have announced a paid intern programme for media and communications students as part of the award’s organization and production.

An industry briefing will be held at Pixel in Singapore this week where details of the awards will be revealed.

The AAA’s are also expected to announce details of master classes and industry panels to be staged in and around the awards, which will be hosted in Singapore from 6-7 December 2018 as
part of the Singapore Media Festival.

Of the 49 Categories announced for the inaugural awards event, Best Video Game, Best Visual Effects and Best Immersive are sure to attract attention.

The advertising world hasn’t been left out either, with awards set for Best Branded, Best TVC and Best Digital.

Source: Asian Academy Awards press release


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