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TBWA\Asia launches post production arm to be led by film producer Sung Lin Gun

Creative agency TBWA\Asia has launched a post production division called BOLT to be led by movie producer Sung Lin Gun.

The new venture will strive to “serve the rapidly growing content needs of clients”, with the agency insisting there is also a “massive opportunity” to originate content.

BOLT will incorporate the open-source commissioning platform Flare Studios – launched by TBWA in Asia earlier this year – that will provide clients and agency staff with access to 16,000 content makers.

Flare Studios was originally launched by sister agency BBDO Worldwide in 2016.

Sung has been recruited to spearhead BOLT after spending the last three and half years overseeing the film-making arm of VHQ, one of Beijing’s largest visual effects post-production houses.

At VHQ he led digital content production for the Chinese market as well as feature film co-production on internet series and “big budget” feature films.

He also founded Singapore-based animation studio Peach Blossom Media in 2001 where, according to his LinkedIn profile, he produced and directed TV series and feature films aired by major broadcasters around the world including NBC in the US, Disney Channel and Discovery Channel.

TBWA\Asia president Ian Pearman heralded the new division as a “robust, dynamic production powerhouse” that will serve the “rapidly growing content needs of TBWA clients and offices across the region”.

“With the explosion in programmatic media and the opportunity of highly tailored creativity it brings, we believe there is a massive opportunity for post-production to not just finish but to originate high quality assets for clients at ever lower cost,” he said. “That requires a new level of skill, experience and ambition which is why we are so pleased Lin Gun is joining us.”

Sung said in a statement: “BOLT will deliver high quality VFX and post production across Asia, eliminating the various layers of process when work is managed beyond our region.

“Asia’s digital platforms are distinctive, especially in China, resulting in new forms of digital content, which requires unconventional thinking. Ideally, we want to reach the stage of nirvana whereby whatever our talented creatives can dream up, we can create it quickly, seamlessly and beautifully.”

Sung was also a director and partner at Singapore’s Imaginary Friends Studios where he created artworks for movies, comic-books, video games and card games.

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