Tickled Media appoints a chief strategy officer to drive growth

The parent-focused publishing house Tickled Media has appointed Adrian Watkins to become its first ever chief strategy officer.

He was previously the founder and managing director of consultancy firm PerformanceAsia and a board member of the Asia Content Marketing Association.

His employers before that include Virgin, News Corporation and CBS.

The announcement:

Almost a year to date, Adrian Watkins signed on as Head of Data and Strategy for Singapore

headquartered Tickled Media, publisher of media assets,,, and

Today, he makes history as the first Chief Strategy Officer of the company. In this new role, he works alongside Tickled Media Founder and CEO Roshni Mahtani to help develop, communicate, execute, and sustain strategic initiatives ranging from commercial positioning through to wider business rationale.

“At a time when tech and media are evolving at breakneck speed, we need someone to help usher Tickled into a new era of insight-led innovation. We’re looking no further than Adrian, who has done remarkable things for our campaign delivery process, smoothed out so many operational hiccups, and brought in streams of new revenue,” says Tickled Media Founder and CEO Roshni Mahtani of the appointment.

Tickled Media is the media tech company behind,, and It reaches over 12 million women monthly across SEA via its content and community platforms.

To brand partners, Tickled Media offers market research, content creation, KOL collaboration, video production, display advertising, social media + email marketing, e-commerce activations, and on-ground events.


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