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WATConsult campaign in India promises organ donors a ‘second life’

To champion World Organ Day, WATConsult has released a film for Artemis Hospital in India explaining why organ donations are so important.

The Dentsu-owned digital agency said that 500,000 people died in India each year due to not enough organs being donated by the general public, which compelled the team to “look at organ donation from a different lens’ with the work.

Titled ‘#GetSecondLife’, the film maps out how organ donation is not just an act of giving, but also the enabling of a “second life” for donors.

Agency founder and CEO Rajiv Dingra said: “We all plan the best to live a healthy and a memorable life but sometimes, life just ends too soon. When you pledge an organ, you gift yourself another chance at life.

Organ donation gives donors a chance at a second life, claims Dingra

“You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”

Artemis Global Life Sciences managing director Dr Devlina Chakravarty added: “By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again.

Chakravarty is seeking support

“In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”

The campaign will run on Facebook, Twitter and Instagram with the hashtag ‘#GetSecondLife’ as well as a microsite www.getsecondlife.com.

 

WATConsult was launched 10 years ago and is part of Dentsu Aegis Network. The agency claims to have received more than 200 awards

Artemis Hospital was also established in 2007 as a 400 bed “state-of-the-art, super-speciality hospital” located in Gurgaon, India.

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