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When Bollywood meets Skoda – new Publicis campaign in India with Boman Irani

Bollywood star Boman Irani plays a heightened version of himself in what it designed to be a humorous campaign for Skoda by Publicis Ambience in India.

The 45-second television commercial taps into the relatively low cost of the car, while at the same time mocking society’s obsession with celebrities. 

It forms part of a campaign running for the next five weeks across TV, digital, print and out of home.

Publicis Ambience chief operating officer Paritosh Srivastava said: “We had a clear task at hand – to highlight peace of mind that comes with every Skoda car.

Srivastava took on the ‘fence-sitters’

“It’s testimonial in nature but is also a warm and charming human story. We wanted to reinforce the hassle-free ownership experience.

“With this campaign, we are confident that fence-sitters and others will understand that Skoda not only offers great cars but a great after-sales experience too.”

His colleague and head of creative Ramakrishnan Hariharan said the work was “delivered not as a blatant after-sales spiel, but in a light-hearted humorous manner using Boman Irani”.

Hariharan created something humorous and light-hearted

The Czech Skoda brand, which is owned by Volkswagen, has been present in India for two decades now and has been a Publicis client for the last four years..

As well as Skoka in India, Publicis also has clients including Nestle, Citibank, Garnier, Heineken and Malaysia Tourism.

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