Ads for activity tracker Fastrack poke fun at phone ‘losers’

A marketing push for wearable activity tracker Fastrack has poked fun at “losers” in a promotion for its feature that helps people find their phone.

In a campaign created by Lowe Lintas Bangalore, ads play on people’s fear of losing their smartphone, and urges consumers “don’t be a loser”.

Chief marketing officer of Fastrack manufacturer Ttian, Suparna Mitra, said: “The mere thought of losing our phone sends all of us into a panic frenzy. And the perfect solution to this is Reflex 2.0’s phone finder feature.

“While the smart band has other new features, we thought this would be an interesting take to appeal to the growing number of smart wearable users of today.”

Lowe Lintas chairman and chief creative officer Arun Iyer said the ads illustrates the panic that sets in when phones are mislaid.

“Our world seems to fall apart in the moments just after we realise we’ve lost our phone,” he said. “We are inconsolable and feel like a ‘loser’ in every sense of the word. We decided to have a bit of fun and showcase how with the Fastrack Reflex 2.0 you never have to feel like a loser again.”


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