FYI

Dentsu India to target younger audience after winning creative and strategic brief for Geojit

Dentsu India will set about targeting the younger market after being awarded the strategic and creative work for financial services brand Geojit.

The agency, which won a multi-agency pitch, said a “key reason” for its appointment was the way it “broke the myth” that investment products are for middle-aged and older audiences.

The announcement:

Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Geojit – one of India’s leading Financial Services brand. The account was won following a multi-agency pitch.

Commenting on the partnership, Satish Menon, Executive Director, Geojit Financial Services said, “We look forward to working with Dentsu India to leverage on Geojit’s strengths to promote our products and services and enhance the company’s mindshare among investors and potential investors.”

Commenting on the win, Simi Sabhaney, CEO, Dentsu India said, “We are delighted that the Geojit team has given us an opportunity to work with them. We are excited about this partnership and look forward to a long and fruitful relationship.”

Ramesh KP, AVP & Marketing Head, Geojit Financial Services added, “We are extremely happy to partner with Dentsu India for our strategic and creative mandate. We are confident that with their innovative approach and creative solutions, the agency will enable us to drive impactful media presence across our audience. We look forward to this partnership to infuse fresh energy into our brand portfolio and push it to newer heights.”

Vidya Sankar, Vice President, Dentsu India will be in-charge of the account and will handle it based out of the agency’s Kochi office. He said, “Investments, especially mutual funds and SIP, are perceived to be products for the middle-aged and  the older audiences. One of the key reasons that helped us bag Geojit was the way we broke into this myth with a lateral and distinct idea that speaks to an educated and younger TG. After all, investments are not for the future, they are for now.”

Geojit is one of India’s leading financial services brand with a growing presence in the Middle East. The company rides on its rich experience in the capital market to offer its clients a wide portfolio of savings and investment solutions. The gamut of value-added products and services offered ranges from equities and derivatives to mutual funds, life & general insurance and third party fixed deposits. Geojit is listed on NSE and BSE.

Source: Dentsu press release

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