Digitas launches in Malaysia with 20-strong team in KL led by Randolph Tan

Publicis-owned Digitas has launched in Malaysia.

From left: Randolph Tan, Publicis One Growth Officer, Digitas, Tan Kien Eng CEO Publicis One Malaysia, Alex Sin Business Unit Head, Digitas and Nita Grandhi Client Director, Digitas.

A 20-strong team will be based in Kuala Lumpur and be led by Publicis One growth officer Randolph Tan.

He will report to Publicis One Malaysia CEO Tan Kien Eng and Digitas APAC CEO Annette Male.

Tan said: “With clients wanting more streamline operations and improved effectiveness through digital, we believe there is no better time than now to launch the brand.

“This will provide existing and new clients with the best approach to connected marketing capabilities. All Publicis One agencies will be able to connect their work with Digitas’ expertise, bringing forward end-to-end solutions that meet business objectives.”

Male added “Digitas Malaysia will be powered locally and supported by both global and regional resources, providing access to best-in-class tools and programs and providing the most effective solutions for our clients in Malaysia. This is a great opportunity, I’m really excited for the improved service it will enable for our clients in Malaysia and around the region.”

Digitas Malaysia will service existing clients including Samsung, Nestle, Telekom Malaysia, TM One, Fitness First and Mini Cooper.

It will also serve clients within the Publicis One Malaysia network.


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