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Go-Jek CMO Piotr Jakubowski leaves company to ‘pursue personal projects’

The chief marketing officer at ride-hailing giant Go-Jek, Piotr Jakubowski, left the company on Friday last week – after two and a half years at the firm.

A high-profile figure on the marketing scene in Asia, Jakubowski left to pursue personal projects – Mumbrella understands.

Jakubowski now plans to pursue personal projects

Go-Jek’s app now has more than 57 million downloads, with the firm boasting 400,000 drivers in Indonesia.

In a statement issued to Mumbrella by the Go-Jek management, Jakubowski was praised for “growing Go-Jek into one of the most loved brands in Indonesia”.

The management statement went on: “He drove the strategy to deliver purpose-driven communication that was key for the brand to be distinctive in a price-driven competitive marketplace.

“We thank Piotr for his dedication towards building into the purpose-driven brand that Go-Jek has become today, we wish him all the best in his future endeavors.”

Go-Jek also confirmed that no CMO replacement had yet been found.

Jakubowski has an agency background, having previously worked for VML and Leo Burnett – both roles being Indonesia-based.

He also has a marketing degree from Drake University in the United States and describes himself as a “digital marketing nerd”.

Jakubowski was born in Jakarta and is is fluent in English, Indonesian and Polish.

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