Go-Jek CMO Piotr Jakubowski leaves company to ‘pursue personal projects’

The chief marketing officer at ride-hailing giant Go-Jek, Piotr Jakubowski, left the company on Friday last week – after two and a half years at the firm.

A high-profile figure on the marketing scene in Asia, Jakubowski left to pursue personal projects – Mumbrella understands.

Jakubowski now plans to pursue personal projects

Go-Jek’s app now has more than 57 million downloads, with the firm boasting 400,000 drivers in Indonesia.

In a statement issued to Mumbrella by the Go-Jek management, Jakubowski was praised for “growing Go-Jek into one of the most loved brands in Indonesia”.

The management statement went on: “He drove the strategy to deliver purpose-driven communication that was key for the brand to be distinctive in a price-driven competitive marketplace.

“We thank Piotr for his dedication towards building into the purpose-driven brand that Go-Jek has become today, we wish him all the best in his future endeavors.”

Go-Jek also confirmed that no CMO replacement had yet been found.

Jakubowski has an agency background, having previously worked for VML and Leo Burnett – both roles being Indonesia-based.

He also has a marketing degree from Drake University in the United States and describes himself as a “digital marketing nerd”.

Jakubowski was born in Jakarta and is is fluent in English, Indonesian and Polish.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing