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Happy mcgarrybowen to overhaul Foodpanda identity in India after picking up creative brief

Dentsu Aegis-owned Happy mcgarrybowen has won the creative account for food delivery service Foodpanda in India following a multi-agency pitch.

The agency has already produced work for Foodpanda parent company Ola, which acquired the delivery service last December.

Foodpanda is in the process of revamping its identity following the acquisition.

Happy mcgarrybowen will oversee creative design and brand communication duties for the business with a re-think of the brand’s “design language” among the tasks.

According to a statement that will include “reinterpreting its logo and visual identity for the present-day” with the aim of “forming a bond with consumers in this ever-changing world of transactional relationships”.

Happy mcgarrybowen chief creative officer PM Praveen Das said: “Today brands are ubiquitously present on the digital media, therefore corporate identity too has evolved into a dynamic form.

“This is the age of the animated logos, GIFs, sonic signatures, design thinking and so on. We are very excited to work on evolving the Foodpanda brand identity by giving it an emergent, contemporary twist and bring it alive to a youthful audience who is so much into food these days.”

Foodpanda head of marketing Anshul Khandelwal, who joined the company in March, said it brand wants to build a strong and differentiated brand.

“Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India,” he said. “Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”

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