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Ikea China hands creative lead to Wieden Kennedy Shanghai

Ikea has selected Wieden+Kennedy Shanghai as its lead creative agency in China following a multi-agency pitch.

The two-year contract will see Wieden+Kennedy oversee the brand’s integrated campaigns, store opening promotions, as well as digital, social and retail communications.

BBH was the incumbent but declined to participate in the pitch.

Ikea marketing director Lukasz Ostrowski said: “We have high hopes for working with W+K Shanghai to build our unique brand, draw in a new generation of customers to find the love in everyday lives and drive growth in a new and existing market.”

W+K Shanghai, managing director Bryan Tilson added: “We’re so proud to be partnering with IKEA in China. It’s such a special brand with a legacy of great creative work and we’re excited to see what we can accomplish in working together.”

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