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Mumbrella Asia Awards shortlists revealed after first round of judging and record number of entries

Following a record number of entries this year from across the whole of the region, the shortlists have been revealed for the annual Mumbrella Asia Awards.

More than 150 entries have made the cut, across the 30 categories, after the first round of judging by Mumbrella’s jury of 200 mainly client-side marketers.

It is the largest jury ever put together for the awards show, which is now in its fifth year.

Those shortlisted will now present their case to a live jury at Maxwell Chambers, in Singapore, on October 11-12.

They will also face probing questions by the jury, as Mumbrella looks to make the judging process the most credible of any industry awards show in Asia.

The winners will be announced at the awards ceremony, which takes place at the InterContinental Hotel Singapore in Bugis on November 15.

The full shortlists can be viewed below:

Mumbrella Award for Bravery

  • Codelab launch – Hongkong Land for Codelab
  • Dalda #PehleTum – First Bite To You – OMD (India) with Leo Burnett for Bunge India
  • Happy Marketer (Singapore)
  • Klareco Communications (Singapore)
  • Unsuay – Bonsey Jaden (Malaysia) with PHD Media (Malaysia) for Prudential Assurance Malaysia

Mumbrella Award for Insight

  • 24 Hour Doctor – PHD (China) for Lifebuoy
  • Baby’s First Gift – Xpointo Media (Singapore) for Wyeth Nutrition Singapore
  • #MakeUpYourOwnRules – Lion & Lion (Singapore) for Rimmel Malaysia
  • Manyata #DontForgetMoms – Weber Shandwick (India) with Weber Shandwick (Seattle) & Creation (India) for MSD For Mothers
  • Unsuay – Bonsey Jaden (Malaysia) with PHD Media (Malaysia) for Prudential Assurance Malaysia

Mumbrella Award for Innovation

  • Codelab launch – Hongkong Land for Codelab
  • Comfort x You – Societal (Singapore) with Ultimate Digital for Comfort
  • Freedom Flyer Programme – AirAsia Big Loyalty (Malaysia)
  • Pepsi Puts the Bold Back in Marketing – Entropia (Malaysia) for Etika Sdn Bhd/ Pepsi
  • Tata Ace Keep Loading – Havas Media (India) with Rediffusion Y&R for Tata Motors
  • Wonda Lane – Entropia (Malaysia) for Etika Sdn Bhd/ Wonda

Mumbrella Award for Culture

  • Essence (Singapore)
  • Lewis (Singapore)
  • Percolate Galactic (Indonesia)
  • Rice Communications (Singapore)
  • South China Morning Post (Hong Kong)
  • Unruly (Singapore)

Mumbrella Award for Data-Driven Marketing (sponsored by comScore)

  • Anticipating Hungry Moments – OMD (Hong Kong) for McDonald’s Hong Kong
  • Emotive Automotive – PHD (Singapore) for Volkswagen Singapore
  • First Line of Defence – InMobi (India) with Mindshare Indonesia for Lifebuoy / Unilever
  • A Thousand Stories To Drive Grab – Entropia (Malaysia) for Grab Malaysia
  • When Big Data Created Delicious Results for KFC – Entropia (Malaysia) for KFC Delivery Malaysia

Mumbrella Award for Collaboration

  • 2018 FIFA World Cup Russia #PickYourTeam – Lion & Lion (Singapore) with MediaCom & Ogilvy for The Coca-Cola Company
  • Connecting Youth and Millennials to a Full Science Experience Through Art – Huntington Communications (Singapore) for 3M Singapore
  • Freedom Flyer Programme – AirAsia Big Loyalty (Malaysia)
  • The Mood Menu – Bonsey Jaden (Malaysia) with Spotify Asia, Cornell University (New York) & PHD Media (Malaysia) for Ikea South East Asia
  • PK Card, A Win-win Collaboration By Connecting Data From 2 Leading Brands – Dentsu X (Taiwan) for Pizza Hut & KFC

Marketing Technology Company of the Year

  • Adludio (Singapore)
  • Amobee (Singapore)
  • Dataxu (Singapore)
  • Genero (Singapore)
  • iClick Interactive Asia (Hong Kong)

Agency Leader of the Year (sponsored by One Championship)

  • Rajiv Dingra – Founder & CEO, WatConsult (India)
  • Prantik Mazumdar – Managing Partner, Happy Marketer (Singapore)
  • Chloé Reuter – Founder & CEO, Reuter Communications (China)
  • Kiri Sinclair – Founder & CEO, Sinclair (Hong Kong)
  • Charanjit Singh – Managing Partner, Construct Digital (Singapore)

Under-30 Achiever of the Year (sponsored by Splice Newsroom)

  • Meutia Adryana – VP Media Consulting, Leverate Media (Indonesia)
  • Sai Roshini Daswani – Head of Marketing and Development, Sinclair (Hong Kong)
  • Trishe Goh – Lead, Digital Strategy, Happy Marketer (Singapore)
  • Benjamin Pavanetto – Head of Asia-Pacific, Adludio (Singapore)
  • Eleanor Porter – Senior Account Manager, Sinclair (Hong Kong)
  • Ivan Yeow – Business Director, Monster Interactive (Singapore)

PR Idea of the Year  

  • 52 Mayors of Danzhai – Hill+Knowlton Strategies (China) for Dalian Wanda Group
  • Ivory Lane – WWF (Singapore)
  • Magnum Pleasure Boulevard – Golin (Singapore) for Unilever Singapore
  • #SenyumSatuIndonesia – MullenLowe salt with MullenLowe Singapore for Unilever Pepsodent
  • The Uncensored Playlist – MediaMonks with DDB (Berlin) & FinchFactor for Reporters Without Borders

Media Idea of the Year

  • Anticipating Hungry Moments – OMD (Hong Kong) for McDonald’s
  • Eclipse Occasion Campaign 2018 – Mediacom (Hong Kong) with Mediacom (Taiwan) & Wavemaker (Taiwan) for Mars
  • Finding Buried Treasure – PHD (Singapore) for SAP
  • Promama e-Learning Module – OMD (Hong Kong) with Ogilvy & Mather for Wyeth Nutrition

Social Idea of the Year

  • #PowerlessQueen – WatConsult (India) for Project Nanhi Kali
  • Škoda X Handsome Dancer ‘ConinciDance’ – PHD (Taiwan) with Redbit Pictures for Škoda Taiwan
  • Team Possible – Entropia (Malaysia) for Pos Malaysia
  • The Uncensored Playlist – MediaMonks with DDB (Berlin) for Reporters Without Borders
  • World’s Fastest Band – BLKJ (Singapore) with Carat Media for StarHub

Best Use of Experiential

  • Boutique Boulevard 2017 – Hongkong Land for Landmark
  • Changi Airport Terminal 4 Open House – FreemanXP (Singapore) for Changi Airport Group
  • Connecting Youth and Millennials to a Full Science Experience Through Art – Huntington Communications (Singapore) for 3M Singapore
  • Feeding the Future – The Economist (Hong Kong) with Catalyst Agency (Hong Kong)
  • National Steps Challenge Season 3 – Moove Media (Singapore) for Health Promotion Board
  • Pepsi Puts the Bold Back in Marketing – Entropia (Malaysia) for Etika Sdn Bhd/ Pepsi
  • Secret Detective: Curing the Infection That Must Not be Named – Weber Shandwick (Taiwan) for GSK

Mobile Ad of the Year

  • The Body Shop ‘Play for Peace’ Christmas collection – Adludio (Singapore) for The Body Shop
  • Going From the Small Screen to the Big Screen – S4M (Singapore) with IPG Mediabrands for Sony Pictures
  • Taking the Chat Out of the Bot – S4M (Singapore) with Carat for Lego

Media Brand of the Year (sponsored by Millenia Motion Pictures)

  • CNBC International (Asia-Pacific)
  • Edipresse Media Hong Kong – Tatler (Hong Kong)
  • The Smart Local (Singapore)
  • South China Morning Post (Hong Kong)
  • Vice (Asia-Pacific)

Creative Effectiveness

  • Anticipating Hungry Moments – OMD (Hong Kong) for McDonald’s
  • Ben & Jerry’s Non-Dairy – Golin (Singapore) for Unilever
  • Dunkin’ Donuts Deluxe – TMRW (Singapore) with J Studio & Vocare Studio for Dunkin’ Donuts
  • Feeding the Future – The Economist (Hong Kong) with Catalyst Agency (Hong Kong)
  • Kangchenjunga Calling – Vice (India) for Mountain Dew, Pepsico
  • #PowerlessQueen – WATConsult (India) for Project Nanhi Kali

Best Use of Content Marketing/Native Advertising Work

  • HP & IPL #ReinventYourGame – PHD India for HP India
  • Okinawa route launch – AKA Asia (Singapore) for Jetstar Asia
  • Promama e-Learning Module – OMD (Hong Kong) with Ogilvy & Mather for Wyeth Nutrition
  • RedBus – Saving Malaysians from bad bus travel experiences – Entropia (Malaysia) for RedBus
  • She Makes It Work – Mutant Communications (Singapore) for Monster.com

Best Use of Social Media Influencer or Social Media Influencers

  • #3dollarballer – Kobe Global Technologies (Singapore) for Circles.Life
  • Eats Meets West – Societal (Singapore) for Hellmann’s
  • Harvest2Holiday: Bridging Cultures with Cranberries in China – Weber Shandwick (Taiwan) for Ocean Spray
  • McDonald’s – ‘Shia’ is Everywhere – OMD (Taiwan) for McDonald’s
  • Ookyo: Empowering Unlimited Possibilities – Kingdom Digital Solutions (Malaysia) with SearchGuru for Maxis Broadband Sdn Bhd
  • When you unleash social media influencers from the inside – The Digital Conversationalist (Singapore) for IBM

Most Engaging 360 Video/Virtual Reality or Augmented Reality Work

  • Imagining the Office of the Future – PHD (Singapore) with Blippar for HP
  • Immerse Yourself In The World Of Coffee – InMobi (India) for Nespresso / Nestle
  • Nido Fortigrow VR – Vostok VR (Singapore) with Discovery Networks (Asia-Pacific) for Nestle Philippines
  • Yes We Can, Indonesia – InMobi (India) with Mindshare (Indonesia) for Clear / Unilever

Engaging with Millennials Award (sponsored by One Championship)

  • Flight of the Day – AKA Asia (Singapore) for Jetstar Asia
  • From Fear to FOMO – PHD (Singapore) for Resorts World Sentosa
  • Ookyo: A New Kind of Telco, For a New Kind of Generation – Kingdom Digital Solutions (Malaysia) with  SearchGuru for Maxis Broadband Sdn Bhd
  • PK Card, A Win-win Collaboration By Connecting Data From 2 Leading Brands – Dentsu X (Taiwan) for Pizza Hut & KFC
  • Unsuay – Bonsey Jaden Malaysia with PHD Media (Malaysia) for Prudential Assurance Malaysia

Best Use of Programmatic

  • Anticipating Hungry Moments – OMD (Hong Kong) for McDonald’s
  • Cathay Pacific Acquires New Customers in a Highly Competitive Market by Delivering Personalised Ad Experiences – MediaMath (Singapore) & McCann World Group (Hong Kong) for Cathay Pacific
  • Emotive Automotive – PHD (Singapore) for Volkswagen
  • Programmatic ABM for HP PC – Creating an Influential touch-point – PHD (India) with Dataxu for HP India
  • Vivo V9 – PHD Media (India) for Vivo India

Disruptor of the Year

  • 90 Seconds (Singapore)
  • Adzymic (Singapore)
  • Genero (Singapore)
  • Oxygen Content (Singapore)
  • Vice (Asia-Pacific)

Best Localisation of a Global Strategy

  • 24 Hour Doctor – PHD (China) for Lifebuoy
  • Have a Wider View to the Sea – Dentsu X (Taiwan) for Oris Taiwan
  • Japan Airlines 2017 – CNN International Commercial (London) for Japan Airlines
  • Pain. Transformed. – Grey Group (Singapore) for GSK / Panadol Extra
  • Snickers Hunger Bars – Mars Wrigley Confectionery (India) with RKSwamy BBDO, Bottle Openers, Starcom & Mediacom for Snickers

Marketing Team/Marketer of the Year (sponsored by One Championship)

  • Cisco Systems (Singapore)
  • Lenovo (Singapore)
  • Mundipharma (Singapore)
  • Singtel (Singapore)
  • Swarovski (Singapore)

Campaign of the year (sponsored by One Championship)

  • Joy Story – Joy & Heron – Passion Pictures (Melbourne) for JD.com
  • Manyata #DontForgetMoms – Weber Shandwick (India) with Weber Shandwick (Seattle) & Creation (India) for MSD For Mothers
  • #PowerlessQueen – WatConsult (India) for Project Nanhi Kali
  • #SenyumSatuIndonesia – MullenLowe salt (Singapore) with MullenLowe (Singapore) for Unilever Pepsodent

Independent Agency of the Year

  • Klareco Communications (Singapore)
  • KRDS Digital (Singapore)
  • Mutant Communications (Singapore)
  • Reuter Communications (China)
  • SearchGuru (Hong Kong)
  • Sinclair (Hong Kong)

Public Relations Agency of the Year

  • The Hoffman Agency (Hong Kong)
  • Rice Communications (Singapore)
  • W Asia (Singapore)
  • Weber Shandwick (Greater China)

Specialist Agency of the Year

  • GetIt (Singapore)
  • Happy Marketer (Singapore)
  • Kingdom Digital Solutions (Malaysia)
  • Reuter Communications (China)
  • ROAS Media (Singapore)

Media Agency of the Year (sponsored by Shutterstock)

  • OMD (Hong Kong)
  • OMD (Taiwan)
  • PHD (China)
  • PHD (Singapore)

Creative Agency of the Year (sponsored by Shutterstock)

  • ADK (Japan)
  • DDB Group (Singapore)
  • Formul8 (Singapore)
  • Havas Champagne (Cambodia)
  • Havas (Indonesia)
  • M&C Saatchi (Kuala Lumpur)

To book your tickets for the ceremony click here.

For further details on tickets and sponsorship opportunities contact the events manager Lorin Pickup at lorin@mumbrella.asia or the Mumbrella Asia publisher Dean Carroll at dean@mumbrella.asia.

And for commercial sponsorship opportunities at the awards, reach out to the sales manager Wilfred Wong at wilfred@mumbrella.asia.

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