Nike urges women to ‘make the world listen’ as new campaign rolls out across Asia Pacific

Nike is telling women to “make the world listen” in a Wieden+Kennedy created campaign featuring local and international talent.

The campaign features glimpses of 23-time grand slam tennis champion Serena Williams – who has been at the centre of a racism and sexism storm and the subsequent depiction of her in Australian News Corp title The Daily Telegraph – and comes soon after Nike caused a stir internationally with its ad featuring NFL player Colin Kaepernick.

The new ad, which carries the title Rallying Cry, has been described by the sports brand as a “celebration of strong, independent women experiencing the frustration, exhilaration and pure emotion that only sport can bring”.

“It captures the visceral, vocal joy of sport – serving as a rallying cry to inspire other women to express their power and move the world forward through sport. It’s a call to action to Make The World Listen,” Nike said.

The film features a cast of international and Asia Pacific stars including South Korean singer and dancer Amber Liu, Japanese skateboarder Aori Nishimura and Thai actress and runner Rachwin Wong.



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