Omnicom Media Group names first chief digital officer for Asia Pacific

The managing partner of Investment at Omnicom Media Group Singapore, Rochelle Chhaya, has been named as the agency’s first Asia Pacific chief digital officer.

Omincom said the appointment reflects its strategy to “build digital centres of excellence within its agencies across the region”.

She will report to chief investment officer, Paul Shepherd.

Omnicom Media Group Asia Pacific CEO Tony Harradine said: “By appointing a Chief Digital Officer, we are building a truly regional expertise that can spread the best capabilities and practices across all of our markets.

“Given her background in building our digital capabilities in Singapore and Thailand, as well as her knowledge and experience in our Group’s investment strategies, Rochelle is in the best position to lead this.”

Chhaya added: “Given the incredible pace of digital disruption in our industry, an agency’s capacity to future-proof its clients’ businesses is only as strong as its capabilities.

“Digital sits at the core of everything I do – it guides my thinking process, having grown with the Group in this space over the past 10 years. I am excited to take on a larger role of ensuring the Group’s best practices and capabilities are leveraged across all markets, and remain at the cutting edge of innovation.”


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