Pizza Hut Malaysia turns to Malaysian artists to launch ‘passion’ campaign

Pizza Hut Malaysia has launched a campaign featuring artistic Malaysians in a bid to come across as authentic to consumers.

The campaign, ‘Passion’, launched with a TV ad before rolling out to social, digital and out of home channels.

The 60-second spot features film director Quek Shio Chuan, graffiti artist Abdul Rashade and music producer Bo Amir Iqram.

Pizza Hut Malaysia chief marketing officer Jean Ler said consumers want to connect with brands with “authentic values and who speak to them in a human manner”.

“We want to always stay true to our brand and product by offering consumers the best Pan Pizza while advocating the importance of living life with passion.” she said. “This new campaign is a milestone for us as it signals our refreshed approach to the market and is just the start of many good things to come.”


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