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Posterscope digital arm Liveposter launches in Asia Pacific

Dentsu Aegis out-of-home agency Posterscope is to roll out its dynamic digital content arm, Liveposter, in Asia Pacific.

The web-based platform, which enables brands to create dynamic content for digital out of home networks, will be launched in Singapore with the office serving Southeast Asia.

The platform is designed to provide context and relevance with ads changing over the course of a day or a week, or at intervals during an ongoing campaign.

Posterscope Asia Pacific chief executive Sean O’Brien said digital out-of-home is rapidly growing.

“Dynamic out-of-home is changing the way brands communicate with consumers on the move in real time,” he said. “While traditional out-of-home is forecast to show steady growth in the Asia Pacific region, ahead of global, digital OOH is forecast to outpace all media growth in the region with 17.3% annual growth.”

Thai logistics company Ninja Van has become one of the first to use Liveposter in a campaign that has also involved Vizeum and Gyro.

Liveposter was acquired by Posterscope in 2016.

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