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Publicis India wins creative account for lifestyle brand Arttd’inox

Indian lifestyle brand Arttd’inox has announced the appointment of Publicis India as its creative agency following a competitive pitch.

The account will be handled by Publicis Delhi with the office spearheading creative and communications strategy for the brand.

Publicis said it will “scale up its offerings”, with a focus on overseas expansion.

Arttd’inox is owned by stainless steel manufacturer Jindal Stainless Limited (JSL).

JSL Lifestyle managing director Deepikka Jindal: “We have been in existence for more than a decade and have been striving to create a unique space for the brand Arttd’inox. With our new strategic GTM approach, we felt the need for a partner, who could truly understand our strengths and help us become a one-of-its-kind high-lifestyle brand of desire. We found the partner in Publicis India.”

Publicis India executive director Ravpreet Ganesh described Arttd’inox as “more than just a retail brand”.

“It symbolizes artistry, luxury and creativity,” she said. “Being a part of the JSL Group, Arttd’inox is on a journey to change the perception people have about stainless steel and we are proud to associate with them in fulfilling this dream.”

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