Reddentes Sports brokers deal to broadcast lower tiers of English football on pay TV

Sports agency Reddentes Sports has brokered a deal that will see the lower tiers of English football and the Carabao Cup broadcast on Pay TV channels on Singtel and StarHub.

Live coverage of the knock-out cup competition began this week with matches from the English Football League kicking off at the weekend.

The announcement:

New Singapore-based sports agency Reddentes Sports marked its launch with its first successful deal to showcase the Carabao Cup and English Football League’s (EFL) with local pay-TV broadcasters Singtel and StarHub.

The agency was started by Mark Chew, previously Head of Media Sales (APAC) at MP & Silva. The company offers services that include media rights consulting, commercial development, events management and marketing, organizational advisory, as well as athlete management.

The LIVE coverage of the Carabao Cup will commence broadcast in Singapore following an agreement today to showcase the 2018-2019 season, while the Sky Bet EFL Championship will start airing this weekend with Matchday 10.

Said Mark Chew, Managing Director of Reddentes Sports: “We are delighted to see the competition being showcased in Singapore where English football continues to have a passionate following. It is encouraging to have secured partnerships with Singtel and StarHub to serve sports fans in Singapore, which ultimately benefits football viewers after missing out on last season’s competition.”

The broadcast agreement was finalized with official global distributor Pitch International. The matches will be shown for the first time across the respective pay-TV, mobile and OTT platforms since 2016.

The Carabao Cup is an English football knockout competition featuring all 92 clubs participating in the English Football League and the Premier League.

Source: Reddentes Sports press release


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