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Singapore Airlines renews marketing deal with Tourism Australia

Singapore Airlines has struck a further marketing agreement with Tourism Australia in a three-year deal worth S$11m.

They will collaborate on campaigns and promotional activities in Singapore, China, Indonesia, India, Malaysia, Germany and the UK.

Singapore Airlines executive vice president commercial, Mak Swee Wah, said it demonstrates the airline’s commitment to Australia’s tourism and travel industry.

“We are confident that we can leverage each other’s strengths to attract more visitors from all over the world to Australia,” he said.

Tourism Australia’s Managing Director, John O’Sullivan, described Singapore Airlines as an important partner and Changi Airport as a “vital aviation hub” for international tourists travelling to Australia.

“Singapore Airlines has an extensive network across Asia and Europe which aligns closely with key markets targeted by Tourism Australia,” he said. “Working closely with Singapore Airlines extends the reach of Tourism Australia’s campaigns to help convert traveller interest into actual tourism bookings.”

He said the eight markets covered in the agreement contributed four million international visitors and A$22 billion in collective spending last year.

“That is a measure of the importance of our ongoing partnership with Singapore Airlines,” O’Sullivan said. “The strength of their network and the quality of their product are significant assets that we know resonate strongly with the type of high value traveller that we are targeting in both Asia and Europe.”

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