SPH turns to new technology to drive digital subscriptions and personalised content

Norwegian tech firm Cxense will provide paywall technology for Singapore Press Holdings in a bid by the publisher to grow digital revenues.

It will use new machine-learning technology called Cxense Conversion Engine to increase subscriptions by creating “dynamic paywalls and personalised customer journeys” across its media platforms.

The media firm said it will help drive subscriptions as it aims to build a sustainable and recurring income stream.

SPH chief executive Anthony Tan said being able to provide readers with personalised content was a must for publishers.

“In today’s world, a one-size-fits-all solution is no longer appropriate for any successful digital product,” he said. “Being able to personalise our users’ experiences will allow us to make the best use of SPH’s wealth of content and ensure that our readers get the news that matter most to them.

Anthony Tan: A one-size-fits-all approach towards content is no longer appropriate

“We welcome this partnership with Cxense and look forward to leveraging their expertise to create better user journeys for our customers.”

At its third quarter results released in July, SPH again talked up its digital-first strategy and claimed its number of the daily average digital circulation copies sold across all publication had increased to 399,000, a rise of 121,000 on the same quarter the previous year.

Cxense grandly claimed SPH was a “beacon” in the publishing world.

“We are very pleased that SPH has chosen to implement Cxense Conversion Engine in order to grow subscription revenues and partner with us to create additional value for its readers and advertisers,” Cxense chief executive Christian Printzell Halvorsen said.

“SPH is a beacon in the publishing business and this agreement highlights the enormous growth potential of combining world-class content with data-driven solutions and personalized customer journeys that put the reader first.”


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